What is Jobs-to-be-Done? (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt “It’s not about your product, solution, or brand, but what people want to accomplish.” Jim Kalbach What is Jobs-to-be-Done? JTBD is a framework that enables companies and product...

What is A/B Testing?

What is A/B testing? A/B testing, aka split testing, is an experimental method that compares the performance and behavior of two alterations of a product part or feature. They can be both new alterations, but mostly we are talking about the current version against a...

What is Agile?

We all have heard and read that many companies around the world work with agile methodologies or, that a specific company will start using them. The term “agile” became a buzz word, and it’s very often misused. We, as product people working in agile...

Product Vision

There are no shortcuts for succeeding. It takes self-discipline, focus, hard work, and humility. Another key element for thriving in any business is to work on something that makes sense to you and brings value. Many product teams are not working meaningfully, as they...

User Personas

What are User Personas? You can think of a user persona as a reliable and realistic representation of your audience. It helps you to see your target audience as real people and to picture how your product should fit into their real needs and tasks. Personas are...