by Product Retrospective | Feb 7, 2021 | The Playbook | Take In
“People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt “It’s not about your product, solution, or brand, but what people want to accomplish.” Jim Kalbach What is Jobs-to-be-Done? JTBD is a framework that enables companies and product...
by Product Retrospective | Feb 2, 2021 | The Playbook | Take In
What is A/B testing? A/B testing, aka split testing, is an experimental method that compares the performance and behavior of two alterations of a product part or feature. They can be both new alterations, but mostly we are talking about the current version against a...
by Product Retrospective | Jan 24, 2021 | General, The Playbook | Take In
The challenge of moving into an agile direction is not to underestimate. During a transformation is important for any company to hire agile professionals to help in this process. The decision to start using agile methodologies may have different motivations, however...
by Product Retrospective | Jan 18, 2021 | The Playbook | Take In
We all have heard and read that many companies around the world work with agile methodologies or, that a specific company will start using them. The term “agile” became a buzz word, and it’s very often misused. We, as product people working in agile...
by Product Retrospective | Jan 16, 2021 | The Playbook | Take In
There are no shortcuts for succeeding. It takes self-discipline, focus, hard work, and humility. Another key element for thriving in any business is to work on something that makes sense to you and brings value. Many product teams are not working meaningfully, as they...
by Product Retrospective | Jan 9, 2021 | The Playbook | Take In
What are User Personas? You can think of a user persona as a reliable and realistic representation of your audience. It helps you to see your target audience as real people and to picture how your product should fit into their real needs and tasks. Personas are...