How to Start A/B Testing

If you don’t know exactly what A/B testing is, check out this short read before you read this. So now you know what A/B testing is, and why it is crucial for your product (if not, learn it in 3 minutes by reading this post), and the next natural step is to learn how...

What is Jobs-to-be-Done? (JTBD)

“People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt “It’s not about your product, solution, or brand, but what people want to accomplish.” Jim Kalbach What is Jobs-to-be-Done? JTBD is a framework that enables companies and product...

What is A/B Testing?

What is A/B testing? A/B testing, aka split testing, is an experimental method that compares the performance and behavior of two alterations of a product part or feature. They can be both new alterations, but mostly we are talking about the current version against a...