by Product Retrospective | Mar 14, 2021 | The Playbook | Reads
Print Length: 320 Pages | Publication: April 2020 | Publisher: Two Waves Books Author: Jim Kalbach ISBN-10: 1933820683 | ISBN-13: 978-1933820682 Who should read this book People who want to learn and implement the JTBD framework in an easy, simple but complete way....
by Product Retrospective | Mar 7, 2021 | The Playbook | How To
After reading my article about what jobs to be done, you have a basic knowledge about what it and the benefits it can bring to your products. This article will now give you a step-by-step guide on how to create your jobs to be done, and how you can use it to discover...
by Product Retrospective | Feb 11, 2021 | The Playbook | How To
If you don’t know exactly what A/B testing is, check out this short read before you read this. So now you know what A/B testing is, and why it is crucial for your product (if not, learn it in 3 minutes by reading this post), and the next natural step is to learn how...
by Product Retrospective | Feb 7, 2021 | The Playbook | Take In
“People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt “It’s not about your product, solution, or brand, but what people want to accomplish.” Jim Kalbach What is Jobs-to-be-Done? JTBD is a framework that enables companies and product...
by Product Retrospective | Feb 2, 2021 | The Playbook | Take In
What is A/B testing? A/B testing, aka split testing, is an experimental method that compares the performance and behavior of two alterations of a product part or feature. They can be both new alterations, but mostly we are talking about the current version against a...